Multiple Forces are Driving Customer towards Decision Making in Small Cars Market

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business and economics journal impact factorConsumption is central to the economic theory and consumer behavior plays a crucial role in determining the consumption pattern. Traditionally, consumer has been considered driven by forces like unsatisfied desires and the passive consumer make random decision. However, social, economic, cultural and environmental forces are acting as driving marketing forces in reality in motivating a customer towards making a decision related to small car purchases.

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