tourism and hospitality journals
I am honored to serve on the founding editorial board of the Journal of Tourism and Hospitality. The team at OMICS Publishing Group has worked tirelessly to lay the groundwork for the successful launch of the journal in the academic research community.
Many will ask is another tourism and hospitality journal needed. The question is a valid one. In the late 1980’s, journals entirely devoted to our field were JTR, ATR, TM, JTTM, and the JHTR (formerly the Journal of Hospitality Research). Today our journals exceeded 100. Do researchers have enough time and journal subscription budgets to avail themselves of what is being published? Is there enough quality research being produced to make all these journals necessary?
Two important issues of change for leisure and tourism services will be the changing age demographics and Micro Trends related to leisure behavior. For example in the U.S., there will be a large population shift when the Boomer generation (born 1946-1964) starts retiring in after 2011. As this shift occurs, the Boomer generation will be able to manage time differently while the X generation (born 1965-1976) and Y generation (born 1977-1999) will be poised to change working positions and earn more discretionary money. In addition, there will be more public awareness for Micro Trends related to leisure behavior that could enhance the tourism experience.
Tourism conducted by the local community in a rural area known as Community Based Tourism (CBT). According to Goodwin and Santilli, CBT can define as tourism owned and managed by community and intended to deliver wider community benefits. In other words, CBT is local participation, and handing over of control to the community will result in more benefits to livelihood. CBT provides the high possibility to create jobs, and generate entrepreneurial opportunities for local communities from a difference of backgrounds, skills, and experiences.
A part of that, CBT is known as a broad-based plan where it has been used to increases the rural and urban economies as well as providing opportunities for improved community livelihood. CBT also considered as a community development tool that strengthens the ability of rural communities to manage tourism resources while ensuring the local community’s participation. While according to Asia Pacific Economic Cooperation, CBT also can support the local community in generating income, diversifying the local economy, preserving culture, conserving the environment, and providing educational opportunities. As well as provide the local community with alternative sources of income; it becomes a poverty reduction tool.
The Hotel industry of Pakistan is thriving for excellence in the arena of competitiveness. Management of hotels is striving hard to improve the service standard to satisfy the needs of customer and subsequently build and maintain long term relationship with them. This study end eavors to investigate the influence of the relationship orientation on “Reputation” and “Service standard” and the interrelation between “Reputation” and “Service standard”. Convenience sampling method was used. The data has been collected through survey questionnaires from 300 respondents.
Statistical Package for the social sciences (SPSS) software was used to examine the hypothesized relationships in the research model. The findings revealed that the Relationship orientation and Mutual disclosure positively affect the hotel Reputation and Service standard, the hotel’s functional image perception; the hotel’s physical equipment, decor and environment; and the hotel’s response to customers, all are mutually related and emphasized in our variables that are significantly related to each other, therefore; they are useful for hotel management to achieve longterm growth in the hotel industry of Pakistan.